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APECAR DESIGN

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APECAR DESIGN

PAUSER

artist

Biography

Pauser began as a street graffiti artist while studying clothing design and spent over 15 years as a UI and app designer. Today, these are the main cornerstones of his name. Early influences like the rise of the internet, computer games, and MTV have been amplified by digital technologies, crypto, and NFTs. His fascination with the virtual world frequently reappears and evolves in his art. Pauser’s work spans traditional formats like canvas and mural painting, as well as new media such as NFTs and augmented reality. He’s exhibited worldwide, with solo shows in the Czech Republic, Switzerland, France, and Germany, and group exhibitions in France, Portugal, the USA, Armenia, and the UK.

statement

and vision

My interest in the ApeCar project stems from its innovative fusion of automotive design with the BAYC and MAYC communities. This exploration of identity, culture, and technology aligns with my focus on futuristic visions and cutting-edge design. I aim to create compositions that blend symbolism with vibrant colors, reflecting both my visual style and the essence of BMW, BAYC, and MAYC identities. Using a mix of traditional techniques and digital tools like 3D modeling and augmented reality, my work is visually striking and conceptually rich. I'm excited to contribute to a project that pushes creative boundaries in such a forward-thinking field.

artist

Biography

statement

and vision

visuals

FRONT

TEXTURE

SKETCH

MOOD

BOARD

This concept merges BAYC and MAYC worlds, featuring fur, mutant serum, gems, gold accents, and blockchain-inspired chains, all highlighted by the iconic cheetah pattern. Blending favorite traits from the ape community with my artistic style, the design is tailored to the car, bringing it alive in a vibrant, colorful way.

COLOR

PALETte

The color palette is anchored by the iconic BMW M Blue and Red, complemented by striking Ape Aquamarine and Orange hues. Additional colors in the palette draw inspiration from the vibrant style of Pauser and the distinctive traits of the Apes, resulting in a dynamic and cohesive visual identity.

UNIQUE FINISHES &

COMMUNITY INTEGRATION

I developed a plan to create a unique journey for the car owner by introducing them to their personalized augmented Ape through AR. This AR Ape will guide users through the car’s features, unveil hidden animations, and highlight design elements. It will showcase hidden gems and provide an engaging overview of the car itself. Additionally, custom Ape-themed sounds will add a layer of personalization and immersion. To further enrich the experience, it would be fantastic to synchronize the car’s lights with the design color scheme, making the interaction even more cohesive and memorable.